A MILLION TO one.

"… it’s a place people go without intention. Those millions of people spending millions of minutes on Facebook a day aren’t really there to find out what’s happening with their friends, they’re just there, in the exact same way they’re just in front of their television (plus clicking, of course). Twitter’s the same. So is Tumblr. People don’t load that up looking for something, they open their iPhone and hit the Twitter icon looking for nothing."